An Expert System That Was
نویسندگان
چکیده
Management at Mary Kay Cosmetics supported development of an expert system (ES) to assist with the problems inherent with package design. Although the ES performed well and was clearly beneficial, use of the ES discontinued after a short time and the package design process returned to pre-ES practices. Within the context of this case this paper describes from a managerial perspective how and why this valuable tool fell into disuse.
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